90%Reduction in scaling time with tenant-level scalability
99.999%System availability during a new product launch event
Handling steep traffic increase during flash sales with cluster-level scalability
Founded in 2010, POP MART is a leading pop culture and entertainment company. Over the past decade, POP MART has expanded its business globally, focusing on artist mining, product incubation and operation, consumer outreach, cultural promotion, business model innovation, and investment. The company has successfully built an all-round operational platform that integrates the entire supply chain of the trendy toy industry. As of December 31, 2021, POP MART has 295 brick-and-mortar chain stores and 1,611 roboshops in 103 cities across the Chinese Mainland
As a leading player in the trendy toy market, POP MART has captured the hearts of tens of millions of young people with its viral one of a kind series, including Molly, Dimoo, and Skullpanda. Its online and offline stores have accumulated more than 26 million members. In 2022, POP MART's revenue reached CNY 4.62 billion, with 41.8% generated from online stores. An essential contributor to this success was the blind box picking mini-program.
The mini-program, launched on September 2, 2018, allows fans to try their luck at online blind box picking anytime, anywhere. This virtual blind box vending machine offers consumers the opportunity to experience similar excitement and fun online, contributing to the loyalty of a substantial fan base through a variety of innovative elements.